iPhone App CrossAir

Chuck Hudson from Aduci came and presented some tips and business insights based on his experience with Apple and the iPhone. He showed us some of the things he has learned over the years and shared with us some things to think about before writing code on an application. One of the things that stuck out to me was his ideas on different ways to monetize applications. (App Price, Lead Generator, “Lite” and “Premium” Versions, Advertising, Generated Revenue, Packaged with a Product, External License Key, External Commission, Paid Inline Content (new in 3.0), Others yet to be explored…) He also showed us one of the coolest apps I have seen yet for the iPhone. It is a new breed of applications called Augmented Reality. The iPhone is location aware with its built in GPS and compass and allows the developer access to very specific information on where the phone is and in what direction it is facing. This information can be used to overlay information about nearby businesses or subway stops directly on the screen. Directly placing this information over the cameras image allows the user to know exactly which direction a store is and also how far away they are in relation to their current position. There are a couple of different applications based on this idea of location awareness, even some cool looking 3d games. The company is Across Air.